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Packaging design has evolved far beyond its original purpose of simply protecting and containing a product. Today, good packaging design is a crucial element of marketing, branding, and customer experience. It plays a vital role in influencing purchasing decisions, communicating brand values, and ensuring product safety. As environmental concerns continue to rise, designing sustainable packaging has become an essential aspect of modern...

In the rapidly evolving and highly competitive Indian market, small and medium enterprises (SMEs) face the constant challenge of differentiating themselves and building a strong brand identity. One effective strategy that has gained significant traction is custom packaging. Custom packaging not only ensures the safety and protection of products but also serves as a powerful branding tool. This article delves into the...